Mair Fitness
Personal trainer branding that flexes on every other logo in the gym.
The Hook
Mike Mair is a fitness & wellbeing coach based in Edinburgh, who needed a logo to advertise his fitness ‘bootcamps’.
The Line
Make the bootcamps work the hardest, by combining the visuals of camouflage with fast motion and sweat.
The Sinker
An energetic and flexible branding system that emphasizes movement and the personality of the personal trainer.
