WACL Gather Scotland
Turning the volume up on WACL’s first event in Scotland. 📣
The Hook
When the lovely people at WACL decided to host their first event in Scotland, my then employer Union Direct stepped in to help them, along with many other agencies in Edinburgh. Me and copywriter Saoirse McKenna were tasked with incrementally evolving their past branding for the headline event ‘Gather Scotland’, creating a new event targeted at a younger audience, animating a hype film for the events, and many advertisements on billboards around the city of Edinburgh.
WACL’s previous event branding.
WACL Gather Scotland's new branding.
The Line
While keeping the paper on the paper vibe of the previous branding as requested, inject some personality into the new event design.
The Sinker
A new campaign with attitude and purpose that was a hit at the event!
