Precision Spirits
Cracking open a big bag of social media ads with the lads. 🥤
The Hook
Peace Lovin’ Decoy is a gin spritzer made by Precision Spirits and the new can around town. They came to me and mutual marketing friend Joe Hersee to help them jazz up their digital marketing ads, and create a clearer message to shout from the roof tops.
The Line
Borrowing Jamie Venters again for a little bit of copywriting pizazz again we drilled down into their purpose. Two chemical engineers inventing new ways to enjoy gin, with a kick of personality. And landed on the line — A whole new breed of gin.
The Sinker
To build on this new message I shot, illustrated, and animated a series of ads relating a monster to each of the spritzer’s unique ingredients. We also shot a series of lifestyle images for the guys to use throughout social media and general comms.
There’s More
I recently worked on packaging for a series of bottled gin with the guys at Precision Spirits, which are now being sold at retailers and on their website! 🍸
