Union Direct Website

Hey Google, find me the most direct route to new clients.

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The Hook

With The Union Group recently rebranding, Union Direct wanted to take the opportunity to reposition themselves and come out swinging in 2021.

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The Line

As a former employer of mine, I worked within the team to explore the agency’s purpose, distill it down and roll it out within the business. This included working on the new website that you can visit here.

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The Sinker

We landed on a message that felt honest and genuine to all of the employees. A straight-talking creative agency that believes in ideas with a job to do. And a new set of values, mission, website and suite of assets for the team to hit the ground running with in the new year.

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