Whyte & Mackay Whisky
Pub-chic whisky that lets the taste do the talking.
The Hook
With a recent brand refresh, and a new TV ad that encapsulating Whyte & Mackay’s ‘Surprisingly Smooth’ taste with humour and sophisticated pub surroundings; Whyte and Mackay asked StudioLR to help them translate this into a product photography style.
The Line
I created an art direction which used the material elements of British pubs, reconstructing them in a surprising new way. Working together with photographer Till Britze , stylist Cat Markie and videographers Cue the Mustard we created a suite of smooooooooooth assets.
The Sinker
The client loved the direction and outcome, with the assets being integrated into the brand guidelines and used across market listings, social and advertising.
