Jings! Kimchi

Sharpening photography skills
with a gut-punching studio project.

The Hook

As a way to improve my photography skills and help showcase the in house photography skills of StudioLR I decided to design and create a mock product, and treat it like a product photography shoot the likes we would do for one of our clients.

The Line

I landed on kimchi as a subject, which is notoriously good for your gut microbiome, a nod towards our agency’s positioning of ‘Gutsy creative’. I then created a mock brand and packaging, ‘Jings! Kimchi’. Using emotive Korean Hahoetal masks within the design and colours which were carried through the sets. With the help of copywriter Daniel Paylor we put together a fun mini-campaign to show how such a simple a quick brand could be used and stretched in interesting ways.