Jura’s Range
Serves, snacks, food and tasting notes for 15 products?
Hold my whisky.
The Hook
The team at Jura needed help from StudioLR to plug the content holes for 15 of their products, with one overarching conceptual approach and style – a humongous job this one. Here’s a small bit of what we captured.
The Line
Taking cues from the taste of the whisky which is described as ‘Smooth, Bright & Lively’ we created a simple and easy to execute art direction, using the brand’s main colour orange throughout the content. We travelled to the Isle of Jura for a week using the ‘Cooperage bar’ in the distillery, then a week at a studio in Glasgow, working with the A-Team Cue the Mustard and Claire Irwin to tackle this massive job. While I art directed the shoot and graded/editing the final stills.
The Sinker
We delivered hundreds of assets for the client with guidance on how to use it all. We overcame logistics, planning, weather and accommodation problems (even a TV shoot on the island at the same time!) to complete the mission.
