Edinburgh Dog & Cat Home

Possibly the cutest project I’ve ever
worked on.

The Hook

One of Edinburgh’s best-loved institutions, Edinburgh Dog & Cat Home has been here for the city’s pets, and their people, since 1884.

A lot has changed in those 140 years, and with a progressive new strategy, the charity aims to move beyond the Home’s walls – to make the greatest possible impact. While they’ll always be a safe place for dogs and cats in need, they now also offer a wide range of support for pet owners in the community – to stop them having to give up their pets in the first place.

The Line

As a team at StudioLR we worked to rebrand Edinburgh Dog & Cat home, hinging it around their new positioning of ‘Love without limits’ . We created noodley mascots for the brand that go on and on and on, like the home’s love care and dedication!