Overdrive Dance Company
The only client that is well within their right to say ‘make it pop’.
The Hook
The Overdrive dance company is a safe environment for boys and young men to explore their creativity through dance and movement. Its members and directors, wanted an all-dancing new brand and website to better represent the high quality of work they produce, spread their message further, and appeal to new members.
The Line
Working with the team we developed the new positioning of ‘Energy Through Movement’. Using the positioning I created a brand that mimics the optics of infrared cameras (tech that shows the heat and energy given off by the human body through colour) and can be used flexibly in many applications. Like baggy tees and bright beanies.
The Sinker
The members and directors loved the way the brand looks and feels, and the company is much easier to access for potential new members. Merch has already been ordered so that they can look even cooler on stage. Not that they needed much help looking cool.
